Find out more
Find out more
Find out more
Be Seen Be Heard PR can help you create awareness of your business, drive enquiries, increase your market share, boost sales, build your profile and improve your reputation. At value for money rates.
The effective use of PR allows you to inform, influence and engage your target audiences.
If you want to ensure your company is seen and heard - get in touch.
What is Public Relations (PR)?
PR is essentially reputation management. In today's competitive world, your reputation is incredibly important. A great reputation can help you stand out from the crowd and give you a competitive edge.
Everyone has opinions about the organisations they come into contact with. These perceptions will drive their decisions about whether they want to work with you, shop with you, recommend you and support you. Effective PR can help shape perceptions by communicating and building relationships with your stakeholders.
Successful PR is all about knowing your audiences; clearly defining your messages; and knowing how best to get those messages, to those people.
Any organisation whether large or small, private or public, can benefit from good public relations. PR can be the difference between a customer actually knowing you exist and choosing you - over choosing your competitor. PR helps ensure your messages are clearly communicated to your target audiences.
Whether you are looking to communicate your strengths to potential customers; foster better relationships with your employees; launch a new product; or win over stakeholders - PR can greatly enhance your efforts.
The Chartered Institute of Marketing's Marketing Trends Survey 2009 shows PR as the most widely used marketing tool and second only to customer relationship management for generating the best return on investment.
Be Seen Be Heard provides honest, impartial advice to clients - if it isn't PR you need to achieve your business goals - Be Seen Be Heard will tell you so and advise you what it is you do need.
Jill Farmer is a freelance CIPR-accredited PR specialist with 14 years' experience gained in leading PR & marketing agencies and client-side.
Jill is based in Newcastle upon Tyne and set up Be Seen Be Heard in 2011 with the aim of providing a cost effective PR & marketing service to businesses.
Jill has worked for a wide range of organisations, from start-ups, to SMEs, to FMCGs. Her experience includes corporate communications, business to business and consumer PR. Be Seen Be Heard provides the full mix of PR and marketing services, with the support of various creative partners.
Jill is creative, results-driven and straight talking. She is passionate about what she does and equally as passionate about making sure her clients get a good return on their investment.
Past and present clients vouch for Jill's track record of delivering successful PR and marketing campaigns on time, to budget, and with added value.
PR & Marketing Strategy and Campaigns
Development and delivery of strategy and/or campaigns – either PR only or integrated, multi-channel PR & marketing
Media expertise with local, regional, national and specialist/trade press
Researching, drafting and distributing news material including:
- Media invites
- Opinion pieces
- Case studies
- White papers
Setting up interviews and profiling opportunities across target media
Arranging and managing media calls, press conferences and product/service launches
Support to develop skills in working with television, radio and newspapers
Management of social media platforms e.g. Twitter, Facebook and LinkedIn
When things aren't running so smoothly you may need PR support to help with preventing or limiting damage to your business' or organisation's reputation:
- Advice and guidance
- Development of lines-to-take and key messages
- Handling the media on your behalf
- Media statements
- Media interview briefings and support
Copywriting and Design & Print Management
- Website copy
- Brochures, leaflets, posters
- Annual reports
- Employee engagement
- Management of internal communications channels
Stakeholder and Community Relations
- Social media
- Focus groups
- Public meetings
Jill is without question one of the most talented and able PR professionals I have worked with. The launch of my business was effortless, well planned and exceptionally effective with the support, work and ideas developed by Jill. I would work with her again and again.
Lucy Craig, Director, KinderCastle
We worked with Jill on a number of projects and all were delivered within time, on budget but perhaps more importantly with 'added value', which is essential in today's ever increasing competitive world.
Tony Hordon, Director, DTZ
Jill produced great results for us - she is always bright and enthusiastic.
David Partridge, Joint CEO, Argent Group PLC
Jill delivered an excellent PR service to Renova and ran our re-branding exercise which was very successful. She also helped us significantly raise the standard of our marketing materials and our website.
Richard Ashcroft, Chief Executive, Renova Developments
Jill and I worked on several projects and I have always found her to have a real understanding of the task at hand and consistently generate high quality results.
Chris Cheap, Director Office Agency, GVA Property Consultancy
Jill has an exceptional knowledge of public relations. She has the knowledge and gravitas to deal with complex public relations issues and has huge respect from colleagues and business partners. She has a meticulous approach, she is creative and is also a real pleasure to work with. Jill really does have the very best attributes for a public relations professional.
Anthony Durston, Acting Head of Communications, SITA UK